Why Retail Stores Need to Be Online

The way consumers research and buy products has changed. That’s why its more important today than ever for local brick and mortar retail stores to be online.

Gone are the days when customers would drive down to the strip and browse local shops, asking questions of salespeople and purchasing the product in stores.

Now, customers are more likely to spend time researching online, polling their friends on social media, and comparing prices and availability across a range of local and online options…Then get in their cars, drive down to the local brick-and-mortar store, and buy exactly what they need (but not before printing out a coupon they found online).

That’s why you need to get your shop online, and fast.

If potential customers are unable to check your inventory, view the breadth of products available, and compare pricing before they visit your store…They won’t bother stopping by at all.

That’s where products like Awardsly come in. Awardsly gives you a simple, affordable solution to get your shop online, and helps you create an awesome experience for customers and prospects alike.

The end result? Because of your improved online visibility and enjoyable shopping experience, more people will buy your stuff locally–instead of purchasing from that easy to use online shop.

Finding Places to Purchase Awards

Customers look for contact information, phone numbers, addresses and hours of operation when they have a problem to solve. You need to make sure they can easily contact you and find the information they need fast. You’re fighting a battle with the back button—and all the competition in your local marketplace and the global marketplace of the internet.

Researching Products

The customer is in charge. Since the advent of the internet, and the emergence of the mobile phone, customers have more information at their fingertips than Ronald Reagan had as the President of the United States. When customers need something, or need to know where to get something, they simply reach in their pocket and do a quick search on Google, Bing or Yahoo. They may even use Apple’s Siri voice command system and ask Siri to search for them. If you want to be found, you’ve got to be in the right place at the right time…The top of your local search results.

Buying Products

About 92% of retails sales still happen in a brick and mortar location—like your local mall. That’s why it’s more important than ever to be found during the research phase of the buying cycle. If customers find your competitors and you’re no where to be found, you’ll miss out on the foot traffic that you need to grow your business.